0 to 1 product · Data insights · B2B
$0 to $12M ARR via a New Product
Designed and shipped a data-driven platform that helps educators proactively identify and support at-risk students.
My role
I led design from discovery to execution
3 Engineers
Engineering Team
The pilot launched in June 2017 followed by an MVP product later that year, with continued development through 2020.
The Problem
The quiet students slip through the cracks
Counselors, psychologists, and interventionists are responsible for the social-emotional and academic success of a caseload of approximately 300-400 students. However, determining who to prioritize for support on any given day is often a reactive process.
After interviewing dozens of Educators we learned...
- • Educators lacked timely access to essential data, often relying on laborious exports from outdated student information systems.
- • They worried that students needing support were falling through the cracks both social-emotionally and academically.
- • Educators relied on gut instinct rather than a shared, data-informed system, making interventions reactive rather than proactive.
- • Educators couldn't see if another educator was supporting a student which led to some students getting duplicate support or no support at all.
We surveyed educators to understand the competitor landscape
Schools varied in their student support efforts: some held weekly triage meetings, others considered adopting a framework, and some tracked supports in context-lacking spreadsheets.
We went onsite to observe student support triage meetings.
How can we help educators support at-risk students and prepare them for college?
The Product
Introducing Student Success
Early warning system
While competitors could prioritize students across one or two dimensions, Student Success differentiated itself by considering the whole student.
Social-emotional learning
SEL survey data was a key differentiator, but until we brought it into Student Success it was only measured at a system level. Now educators could see which students self-reported low and could support them with their social-emotional growth.
Intervention tracking
Once we consolidated all relevant data, educators wanted to create and track group and individual interventions, enabling collaboration and visibility into what helps students.
Student check-ins
Leveraging our robust survey platform, we developed an MVP allowing educators to initiate and record check-ins directly on students' profiles.
Delightful features
Adding birthday hats to students' profile images not only provided an opportunity for educators to connect with students, but also added a playful and humanizing touch to the product.
Customer Testimonial
A district behavior interventionist describes how she supported an at-risk student using data in the platform to build relationships and help the student reach his goal: high school graduation.
The Impact
in 3 years
customers including state-wide contracts
market share achieved
students in the product
students actively supported
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