Terrence Fradet

Product Designer with 12 years of industry experience focusing on data insights, 0 to 1 products, & design strategy.

Led user-centric web and mobile product development in high-growth series B/C tech startups, specializing in enterprise SaaS B2B and B2B2C. Consulted for clients such as Google, Nike, The World Bank, and National Geographic.

Experience

Principal Product Designer

SensorUp

Aug 2024 – present

IoT analytics platform for Oil & Gas companies managing methane emission events and asset inventory. Joined during Series B as 55th employee with $3M ARR, now $5M ARR.

Leading product design for web platform, developing end-to-end experiences for emission event management, asset inventory, root cause analysis, leak repair, and regulatory compliance & reporting workflows.

  • Enabled one power user to drive 70% emissions reduction across 8 facilities—equivalent to removing 3,900 cars annually—by designing workflows that connected emission insights to field operators.
  • Drove +411% quarterly engagement growth with a new event management workflow, validating features through 28+ discovery sessions and 200+ prototype commits.
  • Drove 20x performance improvement (20s → <1s) by connecting technical infrastructure decisions to user workflow pain points—leading cross-functional alignment on data restructuring.
  • Built 2 automations and a knowledge base with Claude (sprint capacity, release notes, technical docs), saving 400+ hours of engineering time annually.
  • Rebuilt enterprise customer trust through 120+ meetings (92 hours) across 4 accounts, transforming users with "essentially zero trust" into champions who were "soooo pumped"—establishing systematic feedback loops that drove product direction.

Metric sources: Calendar, GitHub, Slack, Linear/Jira, Heap, Figma, Fireflies

Staff Product Designer

Premise Data

May 2021 – Jun 2024

Data analytics enterprise product with a million global gig-workers providing insights into hard to reach places. Joined during Series E as 150th employee with $15M ARR, now $70M ARR.

Promoted to Staff Product Designer, crafting end-to-end for mobile (iOS/Android) and web, evolving product into new verticals (commercial and government), and leading on system, thought and processes for a design team of 4.

  • 5x commercial revenue and 3x insights consumption by redesigning the analytics product for enterprise onboarding and value discovery.
  • Drove 30% gig-worker productivity increase through discovery workshops and mobile app (iOS/Android) design enhancements for a new syndicated data product.
  • Helped secure $15M bridge funding by crafting a user-centric product vision with AI-generated imagery that demonstrated syndication profitability.
  • Doubled eng/design efficiency by aligning the Design System with Material UI, semantic tokens, and Figma Variables.

Joined as Senior Product Designer, leading enterprise data analytics product from beta to market fit and implementing our design system for web.

  • +30% feature discovery and +25% engagement post-beta through 5 features and navigation redesign.
  • Helped secure $10M bridge funding with a 3-year product vision for CPG retail execution.
  • Tripled eng/design productivity by streamlining the design system token pipeline between Figma and code.

Senior Product Designer

Panorama Education

Feb 2016 – May 2021

EdTech data analytics product empowers K-12 educators with student support data. Joined Series B as 52nd employee with $4M ARR, left Series C with 250+ employees and $25M ARR.

Promoted to Senior Product Designer, I oversaw UX & Research throughout the customer journey, primarily driving growth of the Student Success product.

  • Expanded existing customer ARR by 20% through research & prototyping 5 product opportunities, shaping the product roadmap.
  • Generated $12M ARR by spearheading design for 3 new product modules, leading to sales in 25 districts and 2 state departments of education.
  • Sales emphasized UX as a key product differentiator, supported by an average NPS rating of 45 from customers, achieved through continuous iteration, usability testing, and advocacy for great UX.
  • Onboarded 2 designers 2x faster than expected, via close collaboration, improved design ops with documentation, and established 4 design processes.

Joined as the second Product Designer, focused on District Improvement and Social-Emotional Learning (SEL) survey product growth, then quickly led new product (Student Success) to market.

  • Contributed to $1M ARR with 5 early adopters engaging weekly, creating a +$270M ARR market opportunity post-launch of the 0 to 1 product, Student Success.
  • Decreased time to value, with 20% more users reaching insights through navigation improvements and redesigned data visualization reporting experience.

Information Designer

Fathom Information Design

May 2012 – Jan 2016

Joined as Information Designer, defining client deliverables with complex datasets across diverse platforms and industries, collaborating closely with Ben Fry, mastering his data-first design approach.

Generated 100s of thousands of dollars each year and helped numerous clients get promoted within Fortune 100 companies by advancing the field of interactive visualizations with numerous call outs in Fast Company and studio awards:

  • Design lead for 8 projects3 went viral—for Nike, Google, GE, Clinton Foundation, World Bank, Nat Geo, and Popular Science.
  • Design lead for 4 proprietary insights products for Nike, Fidelity Investments, and The Broad Institute at MIT.
  • Grew Fathom's profile through 6 blog posts, 4 presentations at Harvard & MIT, and hosting 2 meetups.