Terrence Fradet

Product Designer with 12 years of industry experience focusing on data insights, 0 to 1 products, & design strategy.

Led user-centric web and mobile product development in high-growth series B/C tech startups, specializing in enterprise SaaS B2B and B2B2C. Consulted for clients such as Google, Nike, The World Bank, and National Geographic.

Experience

Principal Product Designer

SensorUp

Aug 2024 – present

IoT analytics platform for Oil & Gas companies managing methane emission events and asset inventory. Joined during Series B as 55th employee with $3M ARR, now $5M ARR.

Leading product design for web platform, developing end-to-end experiences for emission event management, asset inventory, root cause analysis, leak repair, and regulatory compliance & reporting workflows.

  • Increased engagement by 2.3x with a new event management workflow through 25+ discovery research sessions and 10+ coded prototypes.
  • Increased operator efficiency by 3x, enabling just one user to achieve environmental impact equivalent to removing 3,900 cars annually across 8 facilities.
  • Achieved 20x app performance improvement (20s → 1s) by restructuring data infrastructure around user workflows and access patterns.
  • Automated 3 time-consuming processes with custom GitHub Actions—sprint capacity tracking, release notes, and user documentation.
  • Saved 100+ hours of engineering time with an AI-powered codebase assistant (Claude + Mintlify) that accurately answers technical questions.

Staff Product Designer

Premise Data

May 2021 – Jun 2024

Data analytics enterprise product with a million global gig-workers providing insights into hard to reach places. Joined during Series E as 150th employee with $15M ARR, now $70M ARR.

Promoted to Staff Product Designer, crafting end-to-end for mobile (iOS/Android) and web, evolving product into new verticals (commercial and government), and leading on system, thought and processes for a design team of 4.

  • 5x commercial revenue and tripling the number of insights consumed by users, through a design overhaul of the data analytics product to make it enterprise ready and intuitive from onboarding to finding value.
  • Drove 30% increase in gig-worker productivity, by ensuring profitability in a new market for the first syndicated data product via collaborative discovery workshops leading to design enhancements to the data collection app (iOS/Android) and operational tooling improvements.
  • Cultivated an impactful fast moving design team through bi-weekly jam sessions, design crits, stakeholder/user feedback and mentorship sessions that resulted in problem definitions and solution ideation.
  • Helped secure $15 million bridge funding by collaborating with leadership and cross-functionally to synthesize and articulate a user-centric product vision, augmenting it with AI imagery to deliver a compelling end-to-end story about profitability via data product syndication and economies of scale.
  • Doubled eng/design efficiency and boosting design team impact by aligning our Design System (web and mobile app) with Material UI components, moving to semantic tokens and leveraging themes with Variables.

Joined as Senior Product Designer, leading enterprise data analytics product from beta to market fit and implementing our design system for web.

  • Increased feature discovery by 30% and increased engagement by 25% post beta and delivery of 5 features, 1 navigation enhancement, and establishing 4 user engagement metrics.
  • Helped secure $10 million bridge funding by supporting leadership with a Vision type narrating a 3-year design vision story on data insights for the CPG market of Premise's ROI for retail execution.
  • Tripled eng/design productivity by streamlining token delivery pipeline applied to our design system aligning components between Figma and the web code base.

Senior Product Designer

Panorama Education

Feb 2016 – May 2021

EdTech data analytics product empowers K-12 educators with student support data. Joined Series B as 52nd employee with $4M ARR, left Series C with 250+ employees and $25M ARR.

Promoted to Senior Product Designer, I oversaw UX & Research throughout the customer journey, primarily driving growth of the Student Success product.

  • Expanded existing customer ARR by 20% through research & prototyping 5 product opportunities, shaping the product roadmap.
  • Generated $12M ARR by spearheading design for 3 new product modules, leading to sales in 25 districts and 2 state departments of education.
  • Sales emphasized UX as a key product differentiator, supported by an average NPS rating of 45 from customers, achieved through continuous iteration, usability testing, and advocacy for great UX.
  • Onboarded 2 designers 2x faster than expected, via close collaboration, improved design ops with documentation, and established 4 design processes.

Joined as the second Product Designer, focused on District Improvement and Social-Emotional Learning (SEL) survey product growth, then quickly led new product (Student Success) to market.

  • Contributed to $1M ARR with 5 early adopters engaging weekly, creating a +$270M ARR market opportunity post-launch of the 0 to 1 product, Student Success.
  • Decreased time to value, with 20% more users reaching insights through navigation improvements and redesigned data visualization reporting experience.

Information Designer

Fathom Information Design

May 2012 – Jan 2016

Joined as Information Designer, defining client deliverables with complex datasets across diverse platforms and industries, collaborating closely with Ben Fry, mastering his data-first design approach.

Generated 100s of thousands of dollars each year and helped numerous clients get promoted within Fortune 100 companies by advancing the field of interactive visualizations with numerous call outs in Fast Company and studio awards:

  • Design lead for 8 projects, partnering with market teams to inspire users with data stories, resulting in 3 projects going viral including notable clients like Nike, Google, GE, Clinton Foundation, World Bank, Nat Geo, and Popular Science.
  • Design lead for 4 proprietary insights products, notable clients Nike, Fidelity Investments, and The Broad Institute at MIT.
  • Enhanced Fathom's reputation through blog posts, Harvard & MIT presentations, and hosting meetups.